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FABER CASTELL - Proud 2B

Our “Proud 2B” campaign for the 30th of March World Pencil Day was based on the idea of individuals being proud of their professions. The content we have created for the social media was published with the hashtag of #Proud2B and in a day the campaign has hit 1.200 likes and 25.000 views on Facebook, along with 5.587 likes on Instagram.